Published in Bootcamp·Updated Dec 30, 2022Breakthrough BrandingIt is worth starting with the idea of your business product or project. Definitely, the success of a business depends on its idea — how unique and in-demand it is. Any innovation needs a fresh presentation, visualization. Therefore, offline/online startups nowadays are often remembered for their identity. …Branding6 min readBranding6 min read
Published in Bootcamp·Jan 11, 2022How to avoid firing designers for 6 years. And then — to fire everyone.In 2019, I created a joky GIF, when I came to the office and found no mates. I sent it to the team chat for fun. In 2020, this joke has become a reality.Teamwork4 min readTeamwork4 min read
Published in Bootcamp·Aug 10, 2021Become a partner, not an executorThe world of digital products and services is developing rapidly. The requirements for them are becoming more and more complicated. Nowadays, any business is thinking about or trying to develop its own ecosystem: marketplace, internal CRM, automation of business processes, etc. Companies cannot resist the fact that the systems inside…Digital Transformation3 min readDigital Transformation3 min read
Published in Bootcamp·Jul 28, 2021Case study: simple solution but deep meaningSiesta (rus. “Сиеста”) is a shopping mall located in New Moscow. In the years ahead it will be a magnet for local residents to escape from routine and have a comfortable rest. The agency was challenged to design naming, visual identity, and communication of the shopping center. The origins of the idea Analysis of the…Case Study4 min readCase Study4 min read
Published in Bootcamp·Jun 17, 2021Case study: From idea to design systemIdentity concept for Paveletskaya Square, Moscow. — The shopping mall on Paveletsky Railway Station Square is one of the most famous long-term construction projects in Moscow. In the 2000s, a pit was dug on this site, thereafter all works stopped. The unsettled territory was simply closed with a high fence. Opening Paveletskaya Plaza shopping mall is one…Branding Strategy6 min readBranding Strategy6 min read
Published in Bootcamp·Dec 19, 2020Case study: Why evolve your brand visual systemThe history of the creation and evolution of a coffee brand will set you off on a journey. — The project for Biji, a coffee manufacturer, is important to us because we’ve participated not only in the creation and launch of the brand but also in its evolution. Together with us, it made the way from a little startup for connoisseurs of good coffees, to a large bean supplier…Graphic Design7 min readGraphic Design7 min read
